Engagement Considerations: Pricing, Packaging, GTM

Engagement Considerations

Pricing, Packaging and Go-To-Market

Looking for a resource to help evaluate, advise on or revise on, develop, and/or oversee your PRICING, PACKAGING OR GO-TO-MARKET approach?

Here are some examples of considerations to take into account:
• What are the program / unit economics?
• Is your pricing / fees cost+ or value-based?
• What are the program / product / pricing / value comps?
• What is the total addressable market (TAM), who is the go-to-market (GTM) target, and what is the anticipated customer acquisition cost (CAC)?
• Do you have a plan and resources for successful “selling”, “on-boarding” and “managing”?

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Engagement Considerations | Ecosystem-as-a-Service | Partnerships-as-a-Service