Engagement Consideration Examples

CORPORATE & PRODUCT STRATEGY
• What is your value proposition?
• What are your competitive differentiators?
• Where are the adjacencies and white space?
• Where is your product / service on a scale of MVP to market killer?
• What are your strategic imperatives near-term vs long-term and why?
• What do you need to “own” (build or buy) vs what can you “partner” for?

STRATEGIC BD, PARTNERSHIPS & VENTURES
• Considering complex partnerships (integration/distribution/exclusivity/equity/warrants, etc)?
• Exploring a joint venture (contribution/development/GTM/support, etc)?
• Contemplating acquisition, license or white-label of intellectual property?

ALLIANCES & PARTNER ECOSYSTEMS
• Do you have / need a formal ecosystem?
• Do you have / need both “technology / ISV” AND “channel” ecosystems?
• What are the program resources (tools & people) and assets (product & marketing)?
• What is the value exchange / trade-off of the ecosystem?
• What are the goals? Marketing / sales leads? Direct revenue? Product expansion?
• What are the profiles for strategic partners vs non-strategic?

PRICING, PACKAGING & GTM
• What are the program / unit economics?
• Is your pricing / fees cost+ or value-based?
• What are the program / product / pricing / value comps?
• What is the TAM, who is the GTM target, and what is the anticipated CAC?
• Do you have a plan and resources for successful “selling”, “onboarding” and “managing”?

STRATEGIC ASSESSMENT
• Venture capital firm, private equity firm, or corporation evaluating ecommerce and digital marketing related products and services for potential investment or acquisition.
• Startups looking to assess value of a corporate strategic partner (investment, warrants, exclusivity, etc).