Strong Arm Advisory Services – About Us


Marty Armstrong is an e-commerce and digital marketing veteran with nearly two decades of experience working for market leaders such as GSI Commerce, eBay, Magento, Radial and Adobe – spanning various roles and responsibilities in marketing, product, and corporate/ business development. Marty has served in advisory capacities, as well as Board Observer roles on behalf of corporate investments, and on the Dreamit Ventures Ecommerce Advisory Board.

An established leader with experience building and executing pilot programs, go-to-market initiatives, product launches, strategic partnerships and ecosystems for SaaS businesses and service providers offering ecommerce and digital marketing platforms, products, and solutions.


  • corporate & product strategy
  • strategic business development & ventures
  • partnerships, alliances, ecosystems, programs & teams
  • pricing, packaging & go-to-market


  • b2c and b2b ecommerce, fintech and martech
  • digital content, marketing & media

A sample set of business leaders and entrepreneurs who have recommended Marty:

Marty is an incredibly intelligent and highly strategic individual. I particularly enjoy his ability to “cut through the noise” and get at the heart of a problem. What’s also impressive is his in-depth knowledge of the industry. Look it’s one thing to “know” the ecommerce space and it’s eco-system. But it’s another to completely understand the physics of this space which gives him the unprecedented ability to think 5 steps ahead. I have thoroughly enjoyed working with him.

Sandeep Bhanote, Co-Founder and CEO at Radius8 (full recommendation on LinkedIn)

I’ve known Marty for years and he’s always been a pleasure to work with. A really smart guy who can quickly assess business objectives and considerations from an objective, outside-in point of view amazingly well. He’s highly strategic with sometimes strong opinions and positions, but also very open, collaborative and pragmatic.

Tink Taylor, Co-Founder and President at dotdigital Group PLC (full recommendation on LinkedIn)

I’ve known and worked with Marty for a number of years as a business partner. Marty brings a high level of integrity and energy to his organization and works very effectively with business partners. I have enjoyed working with Marty and can always count on him to be an advocate for my cause within his company.

Meyar Sheik, President, Kibo Commerce; Founder & CEO, Certona; & NRF Digital Advisory Board (full recommendation on LinkedIn)

I had the opportunity to work with Marty while he was leading corporate and business development for Radial, and found him to be a true thought leader and a pleasure to work with. I was impressed with his understanding of the broader commerce landscape, his vision for Radial’s opportunity, and his ability to build an ecosystem from the ground up. Marty took the time to learn about Astound Commerce, and became a valued advocate. I highly recommend Marty and look forward to working with him again in the future.

Igor Gorin, CEO Astound Commerce (full recommendation on LinkedIn)

I worked with Marty to create a partnership between BORN and Radial. He is a frank, balanced, knowledgeable and efficient executive who I have a lot of respect for because he gets the job done with little to no fuss. He has a nice affable style about him and I hope to work with him again.

Dilip Keshu, CEO BORN (full recommendation via LinkedIn)

I found all of my work with Marty to be very positive, forward thinking and innovative. Marty has an ability to find win-win-win outcomes in complex scenarios, yet negotiate hard when needed. He’s also incredibly experienced within the direct-to-consumer ecommerce ecosystem to be drive successful results and programs for customers.

David Barr, Head of N.A. Sales Capgemini (full recommendation on LinkedIn)

Click here to see a sample of media coverage and mentions related to Marty Armstrong’s e-commerce and consulting career.

Learn more about Strong Arm Advisory Services:

Engagement Considerations | Ecosystem-as-a-Service | Partnerships-as-a-Service | Contact Us

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