Looking for a resource to help evaluate, advise on, develop, grow and/or oversee your ALLIANCES AND PARTNER ECOSYSTEM practice?
Here are some examples of considerations to take into account:
• Do you have / need a formal ecosystem?
• Do you have / need both “technology / ISV” AND “channel” ecosystems?
• What are the program resources (tools & people) and assets (product & marketing)?
• What is the value exchange / trade-off of the ecosystem?
• What are the goals? Marketing / sales leads? Direct revenue? Product expansion?
• What are the profiles for strategic partners vs non-strategic?
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