Strong Arm Advisory Services Announces New Service Offerings and Publishes Recommendations for Retailers during Covid-19
Marlton, NJ, August 19, 2020 – Strong Arm Advisory Services, a specialty firm focused on helping e-commerce technology companies and service providers grow their businesses, today announced the availability of two new service offerings:
“Partnerships-as-a-Service” – designed to help companies leverage strategic partnering as a growth vehicle for their business; and,
“Ecosystem-as-a-Service” – designed to help companies establish and maximize partner and alliance ecosystems to help drive marketing and sales goals.
Strong Arm Advisory Services helps assess competitive positioning, market adjacencies and white-space in order to identify key opportunities and accelerate company goals. The firm has expertise in helping drive go-to-market initiatives; establishing, growing and managing impactful ecosystems; and leading and executing against all aspects of strategic business development objectives. This includes technology integrations, co-marketing, co-selling, licensing, white-label and/or distribution models, as well as key considerations such as exclusivity, intellectual property and equity components that can prove to be critical decisions and drivers of success.
Larger organizations benefit by adding Strong Arm Advisory Services as a specialty independent resource to provide outside-in perspective and collaborate with current leadership and teams to help achieve core business goals. SMB and growth organizations benefit by accessing subject matter expertise in a more cost-effective and flexible manner before they are otherwise ready to invest in building or expanding internal teams and processes.
Along with today’s announcement, Marty Armstrong shares some best practice recommendations in a new contributing blog post – “Driving brand loyalty and customer engagement in a post COVID-19 world – why digital marketing and omnichannel execution is an essential lifeline for retail” – published in Retail Customer Experience, an online publication that provides daily news, insights, resources, webinars and events to the retail sector. Since the U.S. lockdown mandate on March 23rd this year, shoppers have – and continue to – increasingly adopt a ‘digital-only’ way of life and the Internet has become almost every consumer’s most important shopping venue. The focus of the article is to provide expert insight and pragmatic advice on how retailers can position themselves to meet the needs of consumers in a COVID-19 altered environment.
Mr. Armstrong commented, “The coronavirus pandemic has dramatically shifted the mindset and purchasing behaviors of today’s consumer and now more than ever the retail sector must change the way they engage with consumers. We are happy to share these recommendations with Retail Customer Experience readers, including leading retail executives managing through the current COVID-19 environment.” The posting is viewable online at http://www.retailcustomerexperience.com .
About Strong Arm Advisory Services
Marty Armstrong is the Founder & CEO of Strong Arm Advisory Services – a firm specialized in helping technology companies and service providers grow their businesses. A seasoned professional with recognized expertise in the ecommerce, omnichannel, and digital marketing industry, Marty founded Strong Arm Advisory to deliver valuable insights and bring a unique perspective of strategic development, go-to-market and growth considerations for B2B sales organizations based on nearly two decades of experience working with top-tier organizations such as GSI Commerce, EBay, Magento, Radial, and Adobe among other rising start-up and mid-growth stars. Strong Arm Advisory specialties include corporate business development & strategy | structuring and negotiating strategic partnerships, alliances & investments | developing and managing partner ecosystems, programs & teams | product strategy, pricing & packaging | go-to-market. Visit our website at www.strongarmadvisory.com or Contact Us.